Fashion house Fendi ups its focus on kids fashion with the opening of its first boutique entirely for kids in the centre of Rome.

  • Massimo De Angelis

Space shuttles, robots and UFOs – the theme of the collection – introduced guests to the new Resort 2017 line.   An event with a playful mood was organized for the debut, while mini dresses for her and t-shirts and outfits for him were on show.  In the meantime, Fendi has decided to acquire 100% of Fendi Kids, the umpteenth demonstration of how much the Italian label believes in the business. The decision is the result of a desire to increase involvement in kids clothing, in line as always with the high level craftsmanship and creativity that are the brand’s hallmarks. Fendi fashion for kids encompasses tradition, innovation and modern details, while at the same time maintaining the label’s iconic features and adapting them to the needs of little ones.