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BULGARI RE-OPENS ITS VIA MONTENAPOLEONE BOUTIQUE AND INCREASES SALES

Bulgari reopens its Milan boutique on Via MonteNapoleone to the public after a complete restyling.

  • Massimo De Angelis

On a single level - with 280 square metres of retail space – the store has been renovated in line with celebrated New York architect Peter Marino’s eclectic, refined style, a combination of innovation, irreverence and tradition.  The spacious entrance, which gives an all-encompassing view of the other spaces, is made even more spectacular by white travertine marble floors with a geometric motif.  However, it is the carefully thought-out details that reveal the true spirit of the space on Via MonteNapoleone, with clear references to leading names in Milanese design and architecture of the 1930s, especially the architect Piero Portaluppi. There are many references to Villa Necchi Campiglio, the splendid Milan residence designed by Portaluppi in the ‘Thirties and considered an urban masterpiece. Furnishings also have a clearly Milanese tone, while adding further interest to the interior is a winter garden in a style similar to that in other historic residences. The store restyling plan began in Rome, followed by London, New York, and now Lombardy’s capital city. Next will be Paris, where the store will reopen in 2019, after which it will be the turn of the stores in Kuala Lumpur and Singapore.  Part of the LVMH Group, Bulgari is the flagship brand of the watch and jewellery division, which recorded a close to 8% increase in sales, considered an excellent performance by top management.